Field notes from inside the front office.
Plain-English write-ups on ServiceTitan configuration, dispatch board hygiene, CSR training, and the AI tools that are actually worth your time.
AI Without the Hype: What It Actually Takes to Make AI Work in Your Home Service Business
MIT found 95% of companies got no return on their AI spend. The 5% who did aren't using better tools — they're prepping, training, and monitoring. Here's the playbook for home service.
Read the postIs ServiceTitan Pricebook Pro Worth It?
Pricebook Pro gives you a fully functional flat rate pricebook with minimal effort. For a lot of companies it's the easy button — but there's always a catch.
Read the postTop 10 Things to Watch For During Your ServiceTitan Go-Live
The first few weeks after you flip ServiceTitan on are where things either click or fall apart. Here's the checklist we hand every client.
Read the postWhat a ServiceTitan Audit Actually Looks Like
Pulling back the curtain on what we actually look at during a ServiceTitan audit, and why settings are only about 10% of the work.
Read the postHow to Use ServiceTitan's Dispatch Board to Reduce Drive Time
Three built-in ServiceTitan tools that cut technician drive time. No add-ons required, and most shops aren't using any of them.
Read the postIs ServiceTitan's Marketing Pro Worth the Investment? A Professional Analysis for Home Service Companies
Marketing Pro can absolutely be worth it, but only if someone on your team is actually going to run it. Here's an honest breakdown of what you get, what it takes, and what the alternatives look like.
Read the postData-Driven Decisions: How Accurate Reporting Can Transform Your Home Service Business
Accurate reporting is the foundation of every good decision you make in a home service business. Here's how to make sure the data going in is worth trusting on the way out.
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