Technology Trends in the Home Service Industry
Technology and software in the home services industry is rapidly changing. Within the last few decades, many businesses have moved from the traditional paper and pen method to increasingly complex Customer Relationship Management (CRM) softwares. The software itself has expanded as well, and it can be challenging to keep up with all of the recent updates and trends. Let’s talk about some of the biggest changes in technology and how it affects home service companies.
A boom in Artificial Intelligence
Within the last year and a half, artificially intelligent programs and software have creeped into nearly every type of business that exists. Programs like ChatGPT have allowed the “average” business owner or critical manager to enhance their operations and save time by prompting the software to do amazing things like write responses to reviews, generate website content, proof-read emails, and so much more.
Artificial intelligence software integrating with other programs like the popular dispatch tool, ServiceTitan, and marketing tools like CHIIRP have allowed these companies to expand their capabilities, saving you time and money. In ServiceTitan, you can now do amazing things like automatically route your technician’s day using AI. CHIIRP harnessed the power of AI to build a fully automated chat widget that can communicate with your clients via your website in real-time.
If you haven’t yet experimented with some of the powerful AI tools on the market, take a look at how you can enhance your operations and streamline your workflows by scheduling a one-on-one technology consultation with and expert today.
The rise of Social Media
Social media has become one of the most powerful platforms to grow and scale your business on the internet. More clients than ever rely on social media to find local businesses, review services/products, and share their experience. Over 50% of your clients would rather message a business than call their customer service line.
In 2024, it’s critical for owners of home service businesses to be optimizing their company’s social media presence. From Facebook to TikTok, more customers are relying on social media platforms to contact local businesses for service at their home.
Save time & money with Marketing Automation tools
Building automation into your marketing strategy is becoming more common than ever in the home services industry. Programs like CHIIRP, GoHighLevel, and Zapier allow you to accomplish more without adding more to your plate. These programs can help you streamline your marketing strategy, build automated marketing campaigns, incorporate artificial intelligence into your operations, and so much more.
Many of those working in the home service industry will recognize the phrase, “wearing many hats.” Owners, critical managers, and other employees often have to fill multiple roles within the business to ensure operations run efficiently. This means that you, or someone within your organization, may be responsible for producing marketing content, managing social media, and building campaigns while also holding another role within the business. Utilize automation tools to reduce the hours spent building campaigns, following up with clients, and generating leads.
It can be challenging keeping up with all of the latest software and technology introduced to the market. However, incorporating technology into your business operations can ultimately save you time and money in the long run. If you’d like to learn more about how technology can help you and your home service business, schedule a session today.